Welcome! Enjoy our educational blog posts.

Every small business owner struggles to stay consistent on social media, scrolling daily, trying to follow trends and bring them into their business. Trends move fast; the next day, there’s a new trend to chase. Being a small business owner can feel overwhelming, especially when you’re wearing multiple hats. And if your budget for a social media manager is tight, you have to be your own SMM.

What’s your rate?”  Here’s what to ask instead (especially if you’re buying solo in Philly)  |

Wix vs Shopify: Which Website Builder Is Better for Small Businesses?

5 New Facts About SEO 01. User Experience : Google prioritizes websites that are easy to navigate. So make sure your page loads fast and doesn’t make people give up scrolling. 02. Mobile-Friendly : Even though people still use computers and laptops, the chances of someone searching while scrolling on their phone are huge. A  mobile-friendly website is no longer optional, because basically, everyone has their phone in their hands 24/7, right? 03. Business profile on Google : K

Google Ads or any paid marketing should not be scary because you need to pay. In reality, being on these platforms, even with a reasonable budget, may save you money in the end, with the data from these platforms and complementary platforms that can connect for a more holistic look at your marketing.

Why Reviews Matter More Than Ever

Why Stepping Away Is Sometimes the Most Strategic Move You Can Make (A Guest Blog by Dr. Hava Rose) For many small business owners, especially those of us in the early years of building, rest can feel like a luxury we haven’t earned yet.  There’s always another client to follow up with.  Another idea to refine.  Another fire to put out.  So we keep going. We stay busy. We tell ourselves we’ll slow down once things stabilize.  But after years of working with founders, creative

Running two salons under one owner takes vision, timing, and intentional branding. Wendy, owner of Sage Hair Collective and Silhouette Haus, created two completely different salon experiences designed to serve different audiences in Philadelphia. Mango Marketing Co worked with Wendy to bring each concept to life through branding, websites, social content, and branding photography.

Compassion Shows You Care Community Support Builds Stronger Connections Accountability Creates Trust Transparency Invites Openness Self Expression Reflects Your Unique Identity

Your website strategy is only as strong as its systems. Learn how to fix the Strategy-to-System Split™ and make your site work smarter, not harder. If your website were a team member, it would be the one holding everything together, showing up early, staying late and quietly doing the work no one else sees. It’s your sales rep, your receptionist, your marketer and your educator all in one. And yet… most founders underpay it.

Typography trends for 2026 are leaning simple BUT bold, and still very intentional. Brands are moving away from overcomplicated font stacks and focusing on clean systems that feel modern, confident, and recognizable.

Why Co-Working With My Daughter Makes Me A Better Mother And Business Owner Many of you know me as the co-founder, designer, and photographer at Mango Marketing Co., but I’m also a mama to 2 daughters. Co-working with my daughter makes me a better mother and business owner because it gives us some fun one-on-one time together, and it shows her the value of a work ethic and the ways in which women can support ourselves and our communities. My little co-worker is a beautiful vi

Sometimes you can get so stuck in your own world, and when you start being part of a community and sharing experiences with other people who live the same as you, your horizons expand. Being a Mango Member really helps you increase productivity in your business because you learn from other small business owners how to deal with situations based on their experiences.

Clear communication, consistent systems, and written agreements protect both sides while building long term trust.

Three Ways to Lead With Humanity at Work

Mango Members is a community of women-owned businesses who meet online every month to grow, connect, and truly support each other. We’re talking real people sharing real experiences.  With 3 different tiers to fit your needs, you can get monthly Zoom calls with other members and guest speakers, educational content, strategy calls, and social media boards.

Customers are craving brands that feel human, values driven, and authentic. We believe heart centered marketing is everything to find the customers you want to work with and the brands you want to support.

Four Ways To Support Women-Owned Businesses Supporting women-owned businesses is a meaningful way to strengthen local economies, uplift communities, and invest in brands that are building with purpose. The good news is you do not need to overhaul your life to make a difference. Small, intentional actions add up.

Building a Business That Actually Supports Your Life (Not the Other Way Around) For most of my career, I was told success looked a certain way: hustle harder, say yes to everything, and figure it out as you go. And for a while, that worked. I built two businesses, managed teams across multiple states, and became known as the person who could “handle a lot.” What no one tells you is that eventually, handling a lot starts handling you. I’m Ashley Novak, founder of Glam On Deman

Marketing advice is everywhere, but clarity is rare. Growth does not come from doing everything. It comes from doing the right things at the right time. These are the hard marketing truths many small business owners avoid, but learning them early can save time, money, and burnout. The Hard Truths

Back in 2020 I had one of my highest revenue years to date in my business. I also had one of the worst brand building years. Why? Because I created and sold 29 different offers that year. 

Writing a blog on your Wix website doesn’t have to be complicated! With a little structure and some SEO-friendly habits, you can create posts that attract readers and help your site rank higher. Focus your introduction on your main keyword so search engines and readers immediately know what your post is about.

A single logo rarely fits every situation. You need different versions to maintain consistency and flexibility across platforms and materials.

We’re used to seeing big numbers on social media: success = 10k+ followers, thousands of likes, viral content! Is that right? Should we apply the same standards to all businesses? Can a business with under 1k followers on Instagram be successful?