Branding vs. Marketing vs. Sales

Branding vs. Marketing vs. Sales 

We’re back on our soapbox about the difference between marketing and sales, and this time we’ve thrown a new category in the ring. Since branding, marketing, and sales all work together, they’re often confused for being all part of the same thing. However, we’ll forever tell you that it’s incredibly important to address each of these three individually for the best outcome in your business. Let’s get right into it. 

Branding 

Branding is the “WHO we are” of your business. It’s the first connection potential customers have to you. Branding includes your visual identity, the essence, and the values of your brand. Branding is an essential part of the “know, like, trust” formula that creates customers over time. 

Marketing 

Marketing is the “WHY you need us” messaging that potential customers need to make a decision when sales time comes. This is where you educate your customers on your brand, your products and services, and the benefits to them as the consumer. Marketing can be done digitally, in print, or on TV and radio. 

Sales 

Sales is the “HOW you’d like to use us/our service.” Sales happen when customers know how their life will improve after purchasing. Will you solve a problem, bring entertainment, prevent a problem, or offer convenience? The more directly and effectively you answer the how, the easier and more frequent your sales will become. 

At Mango Marketing Co., we offer ways to support you with branding and marketing that will generate leads through brand interest and awareness. We bring you the customers, and you sell to them! Ready to work together? Drop us a line.