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At markets and festivals, I quickly realized I couldn’t just sell tea-I had to sell a feeling. That was tough for me because I’ve never liked sales, but I knew selling successfully meant understanding how my tea made people feel, what flavors they noticed, and whether my brand would stick in their memory long after a sample.

Holiday Planning Checklist: Another Look Remember last year when we talked about How Small Business Owners Can Shine at Holiday Markets ?...

3 Tips to Remember for Social Media Success

When considering the next billboard campaign with Clear Channel Outdoor, there are several key things that we would focus on changing to enhance its effectiveness and overall impact. Here are the seven critical elements we would modify:

Happy International Coffee Day from Your Favorite Coffee Drinkers

Blog post: 5 reasons your business needs a blog Author: Anjali Kay Bio: Anjali Kay is a blogger of 15+ years and a blog coach based in Aotearoa New Zealand. She is passionate about equipping women with the skills they need to start and grow their blogs. When she’s not blogging herself or running her membership, The Blogging Room, you can find her curled up with a good book or planning her next overseas trip. Business website: learn.thissplendidshambles.com Instagram: in

Three Marketing Tools to Add to Your Service-Based Business 

How to Decide if You Need a One-Page Website or a Full Website 

Send Your First Holiday Gift Guide Pitch

4 Things You Can Learn by Following Fast Food Marketing 

How to Sell Yourself Without Being Salesy

Working Side-By-Side No Longer Means the Same Thing As Co-Working By Becca, Owner of Sunday Girl Philly

4 Things We’ve Learned in 4 Years in Business

3 Top reads for small business owners

What if I told you there was a tool that could actually bring you closer to your clients, increase your professionalism, and help you show up as your most authentic and creative self? Better yet – you might already have it.

You Need Multiple Logo Variations: Here’s Why

Makeup Artist Branding Tips for Portfolio Photos You Don’t Own

Strategy is the Compass: Why your content needs a plan that leads somewhere | Guest Blog

Not All Debt is Bad Debt: How to Use Business Debt to Succeed

If you run a business and want more customers, SEO is one of the best tools you can use—even if you don’t have a background in marketing or tech.

Do As We Say, Not As We Do: You Don’t Need a Business Partner

The Brand That Helped Change Her Business We had the pleasure of working with Made Her Look , an online boutique offering stylish,...

If you’re new to marketing and trying to understand how to grow your business, it helps to start with the basics. There are many ways to promote your products or services, but most methods fall into five main types of marketing.

Branding vs. Marketing vs. Sales  We’re back on our soapbox about the difference between marketing and sales, and this time we’ve thrown...