What Is The Purpose Of Marketing
- Mango Marketing
- Jun 18
- 1 min read
What Is The Purpose Of Marketing?
At its core, the purpose of marketing is to connect the right audience with the right message at the right time. Marketing is about the want and the need.
Here’s what that really means:
1. Attract
Marketing brings awareness to your brand. Marketing can be done through social media, SEO, events, or ads. Good marketing makes sure people know you exist. Good branding makes you easily recognized.
2. Build
It’s not about the first sale. The goal is to build trust and loyalty over time. Email marketing, content, and community help brands stay connected with their audience between purchases.
3. Action
Marketing moves people to act. The goal is to get customers to book a service, buy a product, or share your message.
The purpose of marketing is to create meaningful connections that lead to business growth.
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