Build Community To Build Your Business

In a world of “marketing hacks,” you’ll often find us telling our clients to look a little deeper. If you’re seeking to create meaningful connections and grow your business ethically, with longevity in mind, it's important to know that playing fast and loose with the marketing tricks is likely not going to lead you to the sustainable outcomes you’re looking for. What does work, though? One thing we stand by is taking the time and energy to invest in a real-life community. Building new IRL relationships is one of the most powerful ways to grow your business, and today we want to talk about why. Here are our three best takes!

Create brand advocates

When you take the time to connect with others as a person, people take notice. Sometimes, the connection might not even be work-focused, but you are always a representation of your business. As you put in the effort to invest in others, you’ll find they begin to invest in you. This might look like them becoming customers themselves, or simply becoming someone who refers all their friends and colleagues to you. Word of mouth recommendations still carry so much weight. It’s always worth it to show up, and you’ll likely find that people will show up for you too. 

Receive valuable feedback

Networking and connecting in person often lends itself to a higher likelihood of receiving helpful feedback. Whether its direct information from a colleague or friend, or simply observing people’s reactions and responses when you talk to them about what you do, this information can be valuable in helping you tailor your message and offerings, especially if they’re your target market. Take note of what kind of questions people ask you. Do they indicate that your messaging could be clearer? Use the people around you as market research when you can!

Improves “Know, Like, Trust” Factor

Showing face makes a difference. People are significantly more likely to support and buy someone when they feel like they know, like, and trust them. When you’re a part of the community you serve, it makes it much more likely that they will support your business. 

Find Community with Mango Memberships

If you’re looking for a good place to build your community-building muscles, Mango Memberships is a great place to start. Our membership was designed to help women creatives and entrepreneurs have a place to connect, learn, share ideas, and lift one another up. We infuse education and strategy into our monthly calls to make sure that you’re always leaving with some business-building tips too! If you’re curious about learning more, check out our Mango Members page. 

We hope that these insights encourage you to step away from the laptop and into real life. Attend community events, networking opportunities, and co-working get-togethers. You’ll be surprised how much you and your business will grow.