Welcome! Enjoy our educational blog posts.

As 2025 comes to an end, we’ve spent some time thinking about our plan for the new year. This year, we’ve seen some trends we didn’t like and didn’t engage with that we’re hoping to see others leave behind as we move into the next year. 

Although the past year has felt like five years, we are finally just around the corner from 2026. That means that now is the perfect time to consider how you’ll support your business's chances of success in the coming year. To make it a little easier, we’ve got three suggestions for you. Even better, at Mango Marketing Co., we can help you with all three! Let’s talk about it. 

These days, we’re very pro reducing friction and stress. If you haven’t planned for the holiday yet, you’ve still got options. You can skip it entirely (see our blog post about why we’re sitting out Black Friday and Small Business Saturday this year), you can panic plan, or you can set a reasonable goal with a simple strategy and do what you can with the time you have. Let’s talk about your options. 

Small Business Saturday comes but once a year, and now is the time to map out your plan. No matter which methods you choose, the goal is the same. You want to attract new and existing customers and encourage them to shop with you, share your business with others, and offer them an experience that keeps them coming back again and again. We recommend using a combination of our recommended approaches to achieve the best results; however, if you decide to focus on just one or two

Black Friday is nearly upon us, and if you haven’t started planning, there’s no need to be frantic. In fact, you might not even need to do a sale! Before we dive in, know that this will be different for each business. What is right for service providers is not always the same for product-based businesses, and vice versa. However, we wanted to challenge your perspective on simply falling in line and doing what everyone else does without asking if it really makes sense for your

Three Items to Add to Your Product-Based Business If You Haven’t Already

Our Billboard was the most expensive piece of content but we'd do it again

Guest blog By: Johanna Olivas, Founder Luna Serenity In the wellness world, we’re often told: share your light, inspire, and the rest...

3 Products to Enhance Your Service-Based Business

You got a billboard. Now, what?

5 Ways We Turned Our Billboard Into Content

At markets and festivals, I quickly realized I couldn’t just sell tea-I had to sell a feeling. That was tough for me because I’ve never liked sales, but I knew selling successfully meant understanding how my tea made people feel, what flavors they noticed, and whether my brand would stick in their memory long after a sample.

Holiday Planning Checklist: Another Look Remember last year when we talked about How Small Business Owners Can Shine at Holiday Markets ?...

When considering the next billboard campaign with Clear Channel Outdoor, there are several key things that we would focus on changing to enhance its effectiveness and overall impact. Here are the seven critical elements we would modify:

Blog post: 5 reasons your business needs a blog Author: Anjali Kay Bio: Anjali Kay is a blogger of 15+ years and a blog coach based in Aotearoa New Zealand. She is passionate about equipping women with the skills they need to start and grow their blogs. When she’s not blogging herself or running her membership, The Blogging Room, you can find her curled up with a good book or planning her next overseas trip. Business website: learn.thissplendidshambles.com Instagram: in

How to Decide if You Need a One-Page Website or a Full Website 

4 Things You Can Learn by Following Fast Food Marketing 

You Need Multiple Logo Variations: Here’s Why

Makeup Artist Branding Tips for Portfolio Photos You Don’t Own

If you run a business and want more customers, SEO is one of the best tools you can use—even if you don’t have a background in marketing or tech.

The Brand That Helped Change Her Business We had the pleasure of working with Made Her Look , an online boutique offering stylish,...

If you’re new to marketing and trying to understand how to grow your business, it helps to start with the basics. There are many ways to promote your products or services, but most methods fall into five main types of marketing.

We partnered with ADH Hair Education, a learning center built for salon owners and stylists who want to grow in their craft and business. They offer hands-on education, professional development, and real support for beauty professionals who are serious about leveling up. ADH already had a strong mission and loyal community, but their brand and website didn’t reflect the quality of their work—or how much they had evolved. That’s where Mango Marketing Co. came in.

Why Does SEO Matter For Small Business Owners? If you own a business and you’re trying to get more customers, SEO is something you should...