Welcome! Enjoy our educational blog posts.

With 93% thats a big number of online experiences starting with a search engine (like Google), appearing in local search results can make a huge difference. If your website isn’t optimized for local searches, you might be missing out on a large portion of potential customers nearby.

You’re getting inquiries, which means your marketing is working. People are finding you, they like what they see, and they’re taking that first step. So why aren’t they booking?

Word-of-mouth often ranks among the most effective marketing tactics. And it makes sense. In the age of AI, ads, and the internet there’s a lot to distract us. And that makes a conversation with friends and family even more valuable.

Blogging is not dead regardless what some random "marketing guru" told you on the internet. You Blog so Google knows to send you customers. Understanding blogging and google, also helps understand social media algorithms. We call this a "win win". A SEO focused blog can drive traffic to your site for years without any ad spend. Blogging can be affordable to make content, reuse content and keep information going for your clients.

If you want local customers to find you, local SEO techniques are non-negotiable. Local SEO Basics every small business owner needs to know helps put money In your pocket with a little bit of time and affordably. SEO isn't hard. Unfortunately, most people don't have time or the understanding of what goes into SEO. It's also not a checklist but something you need to maintain. If Google is changing, your SEO needs to be changing.

How to Turn Customer Reviews Into Social Media Content aka Social Media Gold Your happiest customers are your best marketers. We like to call them "angel investors". We highly suggest use what they say and listen to what they want. Reviews and testimonials are free content with people who love you. 1. Screenshot and share A Google review, a glowing DM, a five-star Yelp comment is showing off your credibility. Now, imagine if you design it beautifully (to your brand) = Social

This is a reminder that your clients are not taking a break. Your inbox is not taking a break. But that does not mean you have to choose between work and your kids. You just have to work smarter during these weeks. Take a breath, we got this, someway, somehow. We always do, amiright?

Let's be simple and easy with this concept: Your Business Is a Pizza. Start With the Dough. No dough, no pizza. No foundation, no business. It really is that simple. Plus, If the dough sucks... well, you don't have a good foundation.

Grab your laptops, order the overpriced latte, and claim the comfy table, we’re going to co-work! Co-working dates with your child are not just a cute thing to post about. They are one of the most productive and intentional things you can do as a Mompreneur.

Summer break is coming in hot, and before the backpacks hit the floor and the "I'm bored" begins, there is one thing the smartest mompreneurs do: they prep. It’s the only way I survive. A little planning now means way less chaos later…especially with two kids.

Things that show up on the blog (summary) Key words to always go in it

Your website is open for business 24 hours a day. The question is: is it actually bringing people in, or sending them away? Run through this checklist and be honest with yourself.

Blogging isn't dead. Blogging is designed to help you get found on Google using all four SEO techniques and some fun things like meta descriptions. Pretty much, Google likes blogs and we want to get found on Google.

When you focus on your business locally, a huge piece of the puzzle lives off your site entirely. Yelp is one of the most powerful off-site SEO tools available, and most business owners have no idea they should be using it.

We are so happy to hear that Voyage Maryland wrote about us again back in March. The article is a quick little read. The link is below for you to check. We are so thankful that Voyage Maryland has wanted to write about us a few times. We love that they also let you do recommendation so we can chat about our favorite places in Baltimore.

Eldest daughters tend to develop a strong work ethic. Growing up, many of us feel the pressure to set a good example for our siblings, especially when we hold the responsibility of caring for them as well. This sense of accountability pushes us to stay disciplined and committed to our goals.

Cassondra is a Philly-based wedding and portrait photographer. Her focus is more than photos; it’s creating memories, interpreting each client’s personality and story, and bringing that into her photography. She always makes sure her clients are enjoying the moment and not worrying about what pose to do or how to smile. Her photography captures real and spontaneous moments.

As a team of women business owners, we know the importance of maintaining healthy client relationships. We are all trying to navigate the world as small business owners and personal things come up. Sadly, your clients also have personal things come up. They might be understanding the first time, maybe the second time, but they aren't always understanding when it's a pattern. This blog is a little reminder to not "over promise and under deliver".

If you run a business, you have probably heard that reviews matter. Heck, if you read any of our blogs you know that reviews matter. But here is the thing: not all review platforms work the same way, and knowing the difference can change how you approach them.

There is a version of the Lebanese food story that gets told over and over in American food media: grandmother's recipe, nostalgia, warmth and some type of flavored humus. That story is true, and it matters, except for the chocolate hummus. We will argue about that another day.

Imagine ordering a pizza and receiving just one slice. You’d feel shortchanged, right? That’s exactly what happens when small business owners focus on only one marketing channel (aka putting all your eggs in the Instagram basket). Marketing is like a whole pizza, with many slices and toppings that come together to create the perfect pie.

Fast Food Marketing offers some surprisingly clear lessons that any small business can use. Fast food chains have mastered how to grab our attention, build loyalty.

When we first considered adding a chat box to our website, we weren't sure it would make much difference or if people would even use it. Our site is already functional and easy to navigate. But the results surprised the sh*t out of us. We had many people leave chats to meet for branding calls, website inquriers and more without ever getting to our contact page. Our revenue increased by 25 percent in ONE MONTH! Here’s how this simple website feature transformed our customer

Today, we are here to highlight a small business with a BIG intention: VillaVerde Ventures, a Philadelphia-based pregnancy and postpartum meal delivery service.