3 Ways to Help Build Your Business Offline

Although Mango Marketing Co. is a Digital Marketing Agency based in Baltimore and Philadelphia, we are strong proponents of a 360-degree marketing approach. While digital marketing has become essential to the success of most businesses, there are some tried and true offline marketing methods that we stand by. 

Snail Mail

Perhaps you, yourself, have been on the receiving end of one of our direct mail campaigns! We love sending out postcards to businesses we want to work with as a way to stand out and fight the crowd that we KNOW is in their email inbox. Whether you’re prospecting, advertising, or simply sending a thank you note, mail is a great way to beat out the digital noise and get your business into someone's literal hands. 

Referral Programs

Referral programs are great because you can leverage the power of your current client base by rewarding them for bringing in new business. This method will forever be successful because people love talking about the things they do, what they’ve bought, or a good experience that they’ve had. Additionally, new customers often feel better about giving something a try if the suggestion comes from someone they know. 

Branded Merch

No one wants another pen, and yet everyone always needs a pen. Branded merch is a great way to keep your business at the top of mind when you put your logo on useful items that people need. The key here is to know your target audience and what they might like. You can add a logo to anything from golf balls to keychains, to water bottles, and more. Whether you create them to sell or to give away as swag, nailing good merch is always a win for offline advertising. 

While there are numerous ways to successfully market your business offline, these three ideas are a great place to start. If you’re looking for more ideas and strategies, book a strategy call with us for a deep dive into your specific needs!