3 New Content Ideas to Try This Summer

Sometimes, it’s good to switch it up! Summer marketing lends itself to a lighter, more playful vibe as people are often enjoying nicer weather, more gatherings, and time off to relax and play. If you’re looking to add a little bit of innovation to your current content strategy, we’ve got some suggestions we think you’ll love.

1. UGC Invitation

Let your audience work for you! UGC stands for User Generated Content. Sometimes this is a paid strategy, but many times, UGC can be collected simply by asking your audience to chime in. Challenge your customers and followers to share on social media about your product or service from their own perspective. Repurpose their shares into content that will help boost your visibility, brand awareness, and social proof! Ask questions in stories and save screenshots, challenge them to post a video, the opportunities are endless.

2. Summer Mood Board

We are neck deep in the age of aesthetics! Visual vibes foster inspiration, start and end trends, and really connect with a lot of the current market. Try your hand at sharing your own version of a summer “mood board.” This could be as simple as a carousel of photos and memes that resonate with your audience and where you are in business, or it could be something that lets you flex your creative muscles a little bit more! Think outside the box here and deliver your authentic vision to your audience. 

3. Behind the Scenes Series

If you’re experiencing a summer slowdown, use it to your advantage! Take the extra downtime and start a summer series! Offer a behind-the-scenes look at your creative process, sales process, or other little-known aspect of your business. Interview industry colleagues and collaborators, or offer an unfiltered view into your life as a business owner juggling entrepreneurial efforts, life, and other responsibilities. This transparent content does wonders for boosting your “know, like, trust” factor, which moves people to buy, follow, or share about your business. 

Don’t be afraid to try something new! Try one for each month of the summer, or come up with something even more unique and original that fits your business. Remember your core values and mission when planning new content to ensure your messaging remains consistent and relevant. Aside from that? The world is your oyster! 

If content creation isn’t your jam and you’re looking for someone to take it off your plate, we’ve got you covered! Reach out to us today to discuss which content creation services would be best for you!