How to Boost Engagement and Build Community With Instagram Stories

Mango Marketing
Aug 12
2 min read

While it may be fun to be hot and mysterious on your own profile, when it comes to your business Instagram, we’re begging you to be a loud and proud yapper. Stories can be such a fun and convenient way to organically engage with your clients and potential customers in a conversational way that fosters relationships. Curious how? We’ve got you! Follow along.

Use polls and other app features

Instagram rewards content that is made using in-app features, so using things like polls and other features in stories already helps your chances of getting pushed out to more people. Polls entice people to engage with minimal effort, just a simple tap, but they pay off in big ways when you use them strategically to learn more about your audience and what they’re looking for from you.

Ask questions

If there’s one thing people love, it’s to give their opinion. Stories is the perfect place to let your customers sound off! Ask them a combination of serious and lighthearted questions. All of this information is good information to have about your ideal customers when you’re deciding on new offers and products. Respond to people and have conversations without pitching to them. Stories, when used correctly, can help you build rock-solid relationships that lead to sales on their own.

Sell in stories

Stories are great for connection, but when done correctly, if can also be great for sales too! Do a story time while unboxing new merchandise and linking to shop the items. Casually place an item you sell in frame and watch how many people ask you where it’s from. Suddenly, boom, the door is open to sell. There are plenty of ways to casually sell in stories, but also, when you’ve taken the time to build relationships on social media, you can even hard sell once in a while! Simply share a cute photo or a video of your product or service with a quick call to action and let people do what they do!

If you’re looking for support with social strategy, including stories, we’re here to help! Reach out to us at Mango Marketing Co. to get a strategy call set up today.