Why Does SEO Matter In Your Business?

Mango Marketing
Aug 13
2 min read

If you own a business and you’re trying to get more customers, SEO is something you should pay attention to even if you don’t handle your own website or know anything about marketing.

SEO stands for Search Engine Optimization.

It helps your business show up on Google when people search for services or products you offer. If someone types in “best hair salon near me” or “Philadelphia home cleaning,” SEO helps decide which businesses they see first.

Here’s why it matters:

Most people use Google when they need something. (Even if they don't it's great practice techniques for any algorithm)
They usually click on the first few results.
If your business isn’t showing up, those people never see you.

Even if you already have a website, that doesn’t mean people are finding it. Your site needs to be set up the right way so Google can read it and recommend it. That’s what SEO helps with.

You can learn more in our [Boost Your SEO in 30 Minutes], where we break it down in simple terms.

We help businesses build websites that actually work for them. We also provide SEO services to help you appear in Google searches every time we design a website. [Contact us here]

According to a recent article from Planoly, they talk about the same SEO techniques for Social Media [https://www.planoly.com/blog/seo-for-social-media] "Platforms like TikTok, Instagram, and YouTube function as search engines, surfacing content based on keywords. Let’s say you’re looking for the new Rhode Lip Liners on TikTok. You’d probably search “Rhode lip liner swatches” or the specific shade you’re considering. If a creator includes those keywords in their caption or on-screen text, their video has a higher chance of appearing in your results. But if they skip the keywords? Their video might get lost in the shuffle. "

If your business depends on people finding you, SEO is a smart investment. It helps Google connect your services to the people already looking for them.