Our Billboard was the most expensive piece of content but we'd do it again

Our Billboard was the most expensive piece of content but we'd do it again

Yes, we've talked about this a few times but we needed to expand...our Billboard was the most expensive piece of content we have ever created, but despite the significant investment, we would absolutely do it again without hesitation. Here’s why we believe it was worth every penny.

Impact and Visibility

The sheer impact and visibility that a billboard can provide are unparalleled. Positioned in a high-traffic area, our billboard captured the attention of thousands of passersby each day, effectively amplifying our brand message in a way that traditional advertising methods simply cannot match. The large format and striking design allowed us to communicate our core message quickly and effectively, ensuring that it resonated with a diverse audience.

Brand Recognition The billboard significantly enhanced our brand recognition. The bold visuals and strategic placement helped us stand out in a crowded marketplace. As people repeatedly saw our advertisement, they began to associate our brand with the vibrant imagery and compelling message. This repetition is crucial in establishing a lasting presence in the minds of potential clients, leading to increased brand loyalty and trust over time. Heavy on the over time

Engagement and Interaction The billboard sparked engagement and interaction with our social media campaigns. This interactive element bridged the gap between offline and online marketing.

Creative Expression The billboard served as a canvas for our creative expression. Self expression is a core value at Mango Marketing Co and one we fully indulge in. It allowed us to showcase our brand’s personality and values in a visually captivating manner.

Long-Term Benefits The long-term benefits of the billboard far outweigh the investment. The increased brand awareness and customer engagement have the potential to lead to higher sales and customer retention rates.

Even though it was the most expensive piece of content we have ever produced, our billboard was a strategic investment that we would eagerly make again. Our billboard was done by Clear Channel Outdoor. Our billboard was located at 7th and Washington in South Philly and O'Donnell and Ponca St in Baltimore.

Yes, the taco bell was a much needed treat.