How To Make The Most Of Small Business Saturday

How to Make the Most of Small Business Saturday (As A Small Business Owner)

Small Business Saturday comes but once a year, and now is the time to map out your plan. No matter which methods you choose, the goal is the same. You want to attract new and existing customers and encourage them to shop with you, share your business with others, and offer them an experience that keeps them coming back again and again. We recommend using a combination of our recommended approaches to achieve the best results; however, if you decide to focus on just one or two and commit to them, that will also improve your outcomes.

Marketing

Marketing your business for Small Business Saturday should entail more than just making a post on that Saturday, asking people to come support. You should start talking about it at least at the beginning of November, if not sooner. If you’ll be having product launches or specials, start educating about those products and services before announcing the sales. Get people excited about what you offer without the promise of a discount. Then, shortly before Small Business Saturday, you can announce if you’re going to have any special offers. If you want to build an email list, create an opportunity for people to opt in to emails to learn about special offers for Small Business Saturday early, before the general public. 

Promotions

Small Business Saturday is a great opportunity to run exclusive promotions, especially if you’re a business that doesn’t typically do so. Promotions during this time don’t necessarily have to be a discount. You can refresh a product that doesn’t typically do as well and offer it with some new perks, or you can launch a members-only sale for customers who spend a certain amount with you each year. The options are endless, but people typically look for promos around the holidays, and Small Business Saturday is a great time to capitalize on that. 

Collabs 

Another fun way to participate in Small Business Saturday is to collaborate with a business that has a product or service that runs adjacent to what you offer. Picking a company like that helps to ensure that you’re not competing with one another, and you likely have similar target audiences. For example, a floral shop and a local boutique would be a great option. Working with another company in collaboration exposes you to new clients and customers with a much greater chance of referrals and buy-in since you’re being recommended by a brand they already know and love. 

We hope this gives you a few solid starting points of what to do for this year’s Small Business Saturday. If you have any questions or are looking for more support, schedule a strategy call with us!