So You Didn't Plan For The Holidays...Now, What?

So You Didn’t Plan for the Holiday… Now What?

These days, we’re very pro reducing friction and stress. If you haven’t planned for the holiday yet, you’ve still got options. You can skip it entirely (see our blog post about why we’re sitting out Black Friday and Small Business Saturday this year), you can panic plan, or you can set a reasonable goal with a simple strategy and do what you can with the time you have. Let’s talk about your options. 

Skip holiday

Sometimes, the holiday hype isn’t in line with your business goals, and that’s okay. Whether engaging in holiday sales takes you further from where you’re trying to go as a business, or you simply don’t have the bandwidth to add it to your plate, sometimes its ok to just opt out. In our opinion, foregoing something is sometimes better than not being able to give it your full effort. When it's thrown together, it looks like it. If it feels too far gone to engage with, honestly, we think that’s okay. However, this isn’t the time to disappear from the planet. Simply stay consistent with your normal marketing efforts. This might be posting on social media, your monthly newsletter, or normal sales that you’d run each month. Keep up with that!

Dive in with a plan

You may be out of time for rapid-fire content and elaborate launch strategies, but there’s still time to make a simple plan and execute it! Decide your goal, what you’d like to offer, and how you’d like to tell your customers about it. Consider updating your website, adding a holiday theme to your branding and visual content, and sending out a couple holiday holiday-focused emails. The right strategic effort can be majorly impactful, no matter how big or small. Schedule a day where you spend a few hours creating content and emails in advance (or hire us to do it wink) and schedule them in advance so that they’re off your plate. Then all you have to focus on is engaging with your customers and providing them with a great experience as they shop with you this holiday season. 

At Mango Marketing Co., we’re experts at simplifying your marketing efforts without reducing your impact. Need some support this season? We’re here! Let’s talk about it.