You got a billboard. Now, what?

You got a billboard. Now, what?

You got a billboard. Now, what? This is an exciting moment, as securing a billboard means you have a prime opportunity to reach a wide audience and promote your brand, product, or message! Great job! However, the real challenge begins now that you have this valuable advertising space at your disposal. The first step is to carefully consider your target audience. Who are you trying to reach? Understanding the demographics, interests, and behaviors of your potential customers will guide your messaging and design choices.

Next, you need to create the message that resonates with your audience. This message should be clear, concise, and engaging, as you have only a few seconds to capture the attention of passersby. Think about what makes your product or service unique and how you can communicate that effectively. Pro tip: 7 words or less. What do you want them to do? QR Code, Phone Number, Instagram link? Figure it out quick. The design portion should be striking and memorable. Use bold colors, large fonts, and high-quality images that align with your brand. Pro tip: Be Clear, Clean and Clutter Free!

Location is important. The placement can significantly impact your campaign's effectiveness. If you don't service New Jersey, maybe the billboard going into New Jersey won't make sense. If you don't work with small businesses, maybe choosing a high traffic area like a Downtown would be more effective. Think "where are my people?" and put your billboard there.

Once your billboard is up, take it social. Social Media is a great place to share this achievement. Now it's time to drum up traffic and track analytics. Check out all of our blogs about Billboard and Out Of Home Marketing.