3 Ways to Improve Your Client Experience 

3 Ways to Improve Your Client Experience 

In our digital world of viral trends and everyone sharing their hot take on the same topics, asking yourself how to stand out as a business owner is incredibly important these days. Companies range from white glove, top-tier service providers to places that turn and burn customers like a rinse and repeat wash cycle. No matter where you are in business, there are plenty of ways to give your customers a unique and unforgettable experience while interacting with your business that makes them stop and think of you, share your service or products with others, and come back over and over again. Here are three of our favorite ways to suggest this to our clients. 

Lean Into Your Branding

Mango Marketing Co. is known at industry events as “the girls in orange.” We really, really, lean into the visual aspect of our branding. While this level of commitment to a bold, bright color isn’t for everyone, immersing yourself in the brand you’ve created and embodying it during every interaction with customers is a must. Leaning in visually is great because if you do it right, you don’t even need verbal communication to start their experience. However, leaning into taglines, talking points in your mission or values statements, and other aspects of your branding helps to reinforce the experience you want to provide through your branding. Ask yourself how you can bring the client into your world. 

Personalize Their Experience

Once you have brought the client or potential client into your world, it’s time to start thinking about how to subtly show them that they have a place in it. Incorporate their branding and values into your proposals, send personalized thank you notes, and remember details about their life and business that they’ve mentioned in conversations. Take notes on your clients and refer back to them if needed so that they feel seen, known, and valued. More often than not, these are the “small things” that create deeply impactful exchanges between you and your client that can turn them from a prospect to a long-term customer. 

Create a Customer Journey

Most customers know the drill. You connect, they buy or they don’t, and then in one way or another, they receive their product or service and are on their way. While it’s possible to simply fulfill your duties as a product or service provider and then head on your separate ways, there exists an opportunity to curate an experience that lets the customer feel like they are part of something bigger within your business and its processes. This might look like sending a welcome box with industry-related goodies and treats. It might look like having a streamlined and engaging onboarding process to walk them through expectations, allow for questions, and manage the process in an inviting way. This could be a unique checkout experience or a personalized reach-out for feedback during or after your sales process. Each business will be unique, but there are endless ways to connect to your customers on a deeper level than just a cash exchange if you want to!

We hope these have provided you with inspiration and motivation to look deeper at your existing process and customer experience. For assistance with branding, strategy, or planning, Mango Marketing Co. can help! Book us for a chat here.