Why You Should Invest in Email Marketing in 2026

Why You Should Invest in Email Marketing in 2026 

If there’s only one new marketing practice that you implement in 2026, make it email marketing. Why? We’ve got endless reasons, but we’ll give you our top three!

Direct connection to your clients and customers

Think of how many times in the last few years Meta platforms have gone down for the day. Or what about when TikTok was temporarily banned (that’s still not over, by the way). If your social media is the only way that you have access to your customers, you’re in big trouble if your platforms disappear. Whether you get hacked, a social media site fails, or you’re just relying on an algorithm that selectively pushes your content out, social media cannot be your only link to your customer base. Email marketing doesn’t rely on an algorithm! If they’ve opted in, they will get the email. 

Additional data to understand your readers

Email marketing analytics can give you an excellent opportunity to understand your readers better and learn what they like and are most interested in. Email analytics can show you what buttons and links were clicked, how many people opened the email, how many sales were generated as a result of the email, and so much more. Over time, you’ll have a huge data set that lets you track trends, predict behavior, and orient your business to align with your customer interests for better sales. 

Builds loyalty and excitement

Email marketing is an excellent way to build relationships and encourage buy in from your readers. Creating engaging email campaigns that make people want to open and read them will lead to better engagement with your offerings and, likely, higher sales. 

If you’re ready to talk email strategy with us here at Mango Marketing Co., we’re ready too! Let’s chat.