Back in 2020 I had one of my highest revenue years to date in my business. I also had one of the worst brand building years. Why? Because I created and sold 29 different offers that year.
As 2025 comes to an end, we’ve spent some time thinking about our plan for the new year. This year, we’ve seen some trends we didn’t like and didn’t engage with that we’re hoping to see others leave behind as we move into the next year.