Welcome! Enjoy our educational blog posts.

Practical Examples of Using the 9 Graphics To give you a better idea, here are some ways you might use these graphics.

Reality TV shows like Love Island have become more than entertainment for us this summer. It has been research. They shape trends and influence marketing strategies similarily to how celebrities and fast casual marketing set the trends.

Backlinks are great for SEO so we update them often on our website. We look at It as great for us and great for potential clients to find our favorite businesses. For example, we list all of our business friends on Mango Mixers section of the website. The businesses that disappeared or close, the ones we have to quietly delete from my guides, vendor lists and untag from blog posts and social media, they all had something in common. None of them had a website. None of them had

If you want local customers to find you, local SEO techniques are non-negotiable. Local SEO Basics every small business owner needs to know helps put money In your pocket with a little bit of time and affordably. SEO isn't hard. Unfortunately, most people don't have time or the understanding of what goes into SEO. It's also not a checklist but something you need to maintain. If Google is changing, your SEO needs to be changing.

How to Turn Customer Reviews Into Social Media Content aka Social Media Gold Your happiest customers are your best marketers. We like to call them "angel investors". We highly suggest use what they say and listen to what they want. Reviews and testimonials are free content with people who love you. 1. Screenshot and share A Google review, a glowing DM, a five-star Yelp comment is showing off your credibility. Now, imagine if you design it beautifully (to your brand) = Social

Reels vs. TikTok vs. YouTube Shorts: Which Is Worth Your Time? Short-form video is not going anywhere (and more platforms are adapting it) but which platform should you actually use? All three platforms offer vertical short form video, but they work differently. They also reward different strategies for small business owners. What are they?

Batch content creation is a small business owner's best friend. Our social media manager Is always asking "did you get content" and we quietly reply "maybeeee..." Cause sometimes we have a lot and sometimes we don't. So, In order to keep her busy (and happy) we have to set some time aside to get It done.

Organic engagement is alive and well. Don't listen to people who say "organic reach is dead", they are the same people who say "blogging is dead" yet look what you are reading.

Let' s cut to the chase: not every platform is made for you and that's okay. One of the biggest mistakes small business owners make is trying to be everywhere at once. Spoiler: it's a fast track to burnout and mediocre content. Here is how to figure out where you actually belong.

If your social media is not attracting the right people or building real trust, something in your strategy needs a second look.

Things that show up on the blog (summary) Key words to always go in it

That is exactly what most small business owners are doing. They are relying on one piece and expecting full results. Wondering why they are missing customers while responding to DMs or get missed for opportunities left and right

A good strategy and consistency are what make you grow on social media. But the truth is, you don’t need to create completely different content for each platform. One idea can be transformed into content for all your channels. You just need to repurpose it strategically.

Imagine ordering a pizza and receiving just one slice. You’d feel shortchanged, right? That’s exactly what happens when small business owners focus on only one marketing channel (aka putting all your eggs in the Instagram basket). Marketing is like a whole pizza, with many slices and toppings that come together to create the perfect pie.

Fast Food Marketing offers some surprisingly clear lessons that any small business can use. Fast food chains have mastered how to grab our attention, build loyalty.

Barbara coming in hot with a Mango Marketing Co blog. For those who don't know, Barbara is the Social Media Manager at Mango Marketing Co.

Want to be a queen at social media? Here are some Do's and Don'ts.

Every small business owner struggles to stay consistent on social media, scrolling daily, trying to follow trends and bring them into their business. Trends move fast; the next day, there’s a new trend to chase. Being a small business owner can feel overwhelming, especially when you’re wearing multiple hats. And if your budget for a social media manager is tight, you have to be your own SMM.

Customers are craving brands that feel human, values driven, and authentic. We believe heart centered marketing is everything to find the customers you want to work with and the brands you want to support.

Back in 2020 I had one of my highest revenue years to date in my business. I also had one of the worst brand building years. Why? Because I created and sold 29 different offers that year.

As 2025 comes to an end, we’ve spent some time thinking about our plan for the new year. This year, we’ve seen some trends we didn’t like and didn’t engage with that we’re hoping to see others leave behind as we move into the next year.

5 Fun Ways To Use Halloween To Market Your Brand

Holiday Planning Checklist: Another Look Remember last year when we talked about How Small Business Owners Can Shine at Holiday Markets ?...

3 Tips to Remember for Social Media Success