Marketing is like a Pizza and Most Businesses are ONLY Serving One Slice

We were sitting at Benny Peretti's recently, staring at a full pie, when it clicked.

Marketing is pizza.

Not a slice. Not a bite. A full pie.

And most small businesses are out here trying to grow on one slice.

A real pizza has structure. It is built to be complete. You have the crust, the sauce, the cheese, and the toppings working together.

Marketing works the same way.

Your business is not your Instagram. Your marketing is not just your website. Your growth is not coming from one channel. It is the full pie.

The Problem most business owners have is "One Slice Marketing".

If you have social media and nothing else, that is one slice.

And honestly, how annoying would it be if you ordered pizza and they handed you a single slice and said, this is it? Credibility is important and it needs to be consistent (plus cross-referenced).

That is exactly what most small business owners are doing. They are relying on one piece and expecting full results. Wondering why they are missing customers while responding to DMs or get missed for opportunities left and right.

Let's talk the marketing "pizza" pie.

Each part of your marketing is a slice. When they come together, they create something that actually satisfies your audience hunger (and converts to a sale).

Your slices might include:

• Website

• SEO

• Google reviews

• Events

• Blogging

• Direct mailers

• Social media
  

Each one plays a role and (feeds) supports the other.

Without these: Maybe they cannot find you online. Maybe they are unsure if they can trust you. Maybe they lose interest before they ever convert. Maybe they got confused if you ship, pick up or deliver. That is the disconnect (or the missing slices).

Let's talk even deeper (dish pizza) and get to everyone's favorite part: Toppings!

On top of each slice are the toppings. Toppings help spread your business even more and act as a to-do list to reach more people.

Your social media slice is not just one thing. It is:

• Instagram

• TikTok

• Pinterest

• LinkedIn
  

Your website slice includes:

• Clear messaging

• SEO structure

• User experience

• Mobile optimization
  

Your SEO slice includes:

• Keywords

• Blog content

• Backlinks

• Google Business optimization
  

The more toppings, the better the pizza. We are talking supreme style (extra cheese please). So, the next time you're thinking, "what should I do next" or "how do I budget my marketing", remember to ask yourself "is my pizza full of toppings?".