Stop Being Shy On Camera: A Small Business Owner's Guide To Making Content

One can argue that recording yourself is a science or an art. In reality, it is a bit of both.

But have no fear, here are a few tips that will have you getting your degree in the art of

recording in no time.

Firstly, let’s talk setup. It’s all about lighting and background. The best lighting is natural,

so if you have a window, try to record your video facing it. Now your background can

vary. If you want a clean, solid look, it’s important to think about adding extra lighting.

But if you’re okay with a more lively background, like your kitchen or library, the

window setup will work perfectly.

Pro Tip:

Always look at the camera

Make sure you are in frame

Let us move on to Audio. A quiet space is usually best when recording a conversation or

a singular person's point of view. Unless your whole aesthetic is to be in a bustling area, then my only advice would be that you take advantage of using a mic so we can hear you.

Pro Tip:

Use a microphone

Test Audio

Next is creating your business owner content. If you are anything like me, then you have 1 million thoughts running through your mind per second. This is why it’s vital to always write down main points. Think about your main point in three categories: hook, message, and close.

Your hook will invite people in through enticement, while your message is the core of

your conversation. Close it off with an outro.

Pro Tip:

Less is more

Short but Focused

Do not memorize verbatim

Lastly, confidence. Getting in front of the camera can seem nerve-racking, so it’s

important to feel your best so you can create your best. Personally, wearing clothing that

makes me feel bold is the best way to go. My only advice is to avoid busy clothing

unless that is your brand. It is also important to practice a few times, not more or less. This

will allow you to readjust without overcorrecting.

Pro Tip

Be yourself

Stay on brand

Natural over perfection

At the end of the day, it’s not about being perfect or having the perfect setup; it’s about

showing up as you. The more you practice, the more natural it feels, and that confidence

is what really translates on camera. So do away with the fear, press record, have fun, and

remember your voice and presence are already enough.

For a more detailed list of tips, check out this video here.

Does this feel like too much for you? Well, have no fear, Mango Marketing is here. Schedule a discovery call today.