Welcome! Enjoy our educational blog posts.

Let's be simple and easy with this concept: Your Business Is a Pizza. Start With the Dough. No dough, no pizza. No foundation, no business. It really is that simple. Plus, If the dough sucks... well, you don't have a good foundation.

I don’t want to chat much about this because it’s not the point of the post, but I do want to put out a cautionary tale about not selecting S-Corp status too soon. It’s a tough decision to undo, and if you proceed before the costs outweigh the benefits, you’re going to be sad paying all those extra fees just to deduct your payroll.

Things that show up on the blog (summary) Key words to always go in it

Your website is open for business 24 hours a day. The question is: is it actually bringing people in, or sending them away? Run through this checklist and be honest with yourself.

Blogging isn't dead. Blogging is designed to help you get found on Google using all four SEO techniques and some fun things like meta descriptions. Pretty much, Google likes blogs and we want to get found on Google.

That is exactly what most small business owners are doing. They are relying on one piece and expecting full results. Wondering why they are missing customers while responding to DMs or get missed for opportunities left and right

Getting your brand noticed without spending a fortune can feel like a challenge, especially for woman owned businesses and new business owners. You can increase your visibility and attract customers without breaking the bank.

Your brand is the first impression people get before they ever speak to you. If it feels a little off, a little outdated, or just... well, not you anymore, your potential clients can feel it too. Here is a simple checklist to help you figure out if your brand is due for a refresh with Mango Marketing Co:

When you focus on your business locally, a huge piece of the puzzle lives off your site entirely. Yelp is one of the most powerful off-site SEO tools available, and most business owners have no idea they should be using it.

A good strategy and consistency are what make you grow on social media. But the truth is, you don’t need to create completely different content for each platform. One idea can be transformed into content for all your channels. You just need to repurpose it strategically.

We are so happy to hear that Voyage Maryland wrote about us again back in March. The article is a quick little read. The link is below for you to check. We are so thankful that Voyage Maryland has wanted to write about us a few times. We love that they also let you do recommendation so we can chat about our favorite places in Baltimore.

Eldest daughters tend to develop a strong work ethic. Growing up, many of us feel the pressure to set a good example for our siblings, especially when we hold the responsibility of caring for them as well. This sense of accountability pushes us to stay disciplined and committed to our goals.

Cassondra is a Philly-based wedding and portrait photographer. Her focus is more than photos; it’s creating memories, interpreting each client’s personality and story, and bringing that into her photography. She always makes sure her clients are enjoying the moment and not worrying about what pose to do or how to smile. Her photography captures real and spontaneous moments.

As a team of women business owners, we know the importance of maintaining healthy client relationships. We are all trying to navigate the world as small business owners and personal things come up. Sadly, your clients also have personal things come up. They might be understanding the first time, maybe the second time, but they aren't always understanding when it's a pattern. This blog is a little reminder to not "over promise and under deliver".

If you run a business, you have probably heard that reviews matter. Heck, if you read any of our blogs you know that reviews matter. But here is the thing: not all review platforms work the same way, and knowing the difference can change how you approach them.

There is a version of the Lebanese food story that gets told over and over in American food media: grandmother's recipe, nostalgia, warmth and some type of flavored humus. That story is true, and it matters, except for the chocolate hummus. We will argue about that another day.

Imagine ordering a pizza and receiving just one slice. You’d feel shortchanged, right? That’s exactly what happens when small business owners focus on only one marketing channel (aka putting all your eggs in the Instagram basket). Marketing is like a whole pizza, with many slices and toppings that come together to create the perfect pie.

Fast Food Marketing offers some surprisingly clear lessons that any small business can use. Fast food chains have mastered how to grab our attention, build loyalty.

Today, we are here to highlight a small business with a BIG intention: VillaVerde Ventures, a Philadelphia-based pregnancy and postpartum meal delivery service.

Want to be a queen at social media? Here are some Do's and Don'ts.

Wix vs Shopify: Which Website Builder Is Better for Small Businesses?

5 New Facts About SEO 01. User Experience : Google prioritizes websites that are easy to navigate. So make sure your page loads fast and doesn’t make people give up scrolling. 02. Mobile-Friendly : Even though people still use computers and laptops, the chances of someone searching while scrolling on their phone are huge. A mobile-friendly website is no longer optional, because basically, everyone has their phone in their hands 24/7, right? 03. Business profile on Google : K

Running two salons under one owner takes vision, timing, and intentional branding. Wendy, owner of Sage Hair Collective and Silhouette Haus, created two completely different salon experiences designed to serve different audiences in Philadelphia. Mango Marketing Co worked with Wendy to bring each concept to life through branding, websites, social content, and branding photography.

Your website strategy is only as strong as its systems. Learn how to fix the Strategy-to-System Split™ and make your site work smarter, not harder. If your website were a team member, it would be the one holding everything together, showing up early, staying late and quietly doing the work no one else sees. It’s your sales rep, your receptionist, your marketer and your educator all in one. And yet… most founders underpay it.