Welcome! Enjoy our educational blog posts.

Reality TV shows like Love Island have become more than entertainment for us this summer. It has been research. They shape trends and influence marketing strategies similarily to how celebrities and fast casual marketing set the trends.

Backlinks are great for SEO so we update them often on our website. We look at It as great for us and great for potential clients to find our favorite businesses. For example, we list all of our business friends on Mango Mixers section of the website. The businesses that disappeared or close, the ones we have to quietly delete from my guides, vendor lists and untag from blog posts and social media, they all had something in common. None of them had a website. None of them had

Word-of-mouth often ranks among the most effective marketing tactics. And it makes sense. In the age of AI, ads, and the internet there’s a lot to distract us. And that makes a conversation with friends and family even more valuable.

If you want local customers to find you, local SEO techniques are non-negotiable. Local SEO Basics every small business owner needs to know helps put money In your pocket with a little bit of time and affordably. SEO isn't hard. Unfortunately, most people don't have time or the understanding of what goes into SEO. It's also not a checklist but something you need to maintain. If Google is changing, your SEO needs to be changing.

How to Turn Customer Reviews Into Social Media Content aka Social Media Gold Your happiest customers are your best marketers. We like to call them "angel investors". We highly suggest use what they say and listen to what they want. Reviews and testimonials are free content with people who love you. 1. Screenshot and share A Google review, a glowing DM, a five-star Yelp comment is showing off your credibility. Now, imagine if you design it beautifully (to your brand) = Social

Cheese Is Your Visual Brand. And Yes, It Has to Melt Right. The cheese is the first thing people see.

This is a reminder that your clients are not taking a break. Your inbox is not taking a break. But that does not mean you have to choose between work and your kids. You just have to work smarter during these weeks. Take a breath, we got this, someway, somehow. We always do, amiright?

Let's be simple and easy with this concept: Your Business Is a Pizza. Start With the Dough. No dough, no pizza. No foundation, no business. It really is that simple. Plus, If the dough sucks... well, you don't have a good foundation.

I don’t want to chat much about this because it’s not the point of the post, but I do want to put out a cautionary tale about not selecting S-Corp status too soon. It’s a tough decision to undo, and if you proceed before the costs outweigh the benefits, you’re going to be sad paying all those extra fees just to deduct your payroll.

Things that show up on the blog (summary) Key words to always go in it

Your website is open for business 24 hours a day. The question is: is it actually bringing people in, or sending them away? Run through this checklist and be honest with yourself.

Blogging isn't dead. Blogging is designed to help you get found on Google using all four SEO techniques and some fun things like meta descriptions. Pretty much, Google likes blogs and we want to get found on Google.

That is exactly what most small business owners are doing. They are relying on one piece and expecting full results. Wondering why they are missing customers while responding to DMs or get missed for opportunities left and right

Getting your brand noticed without spending a fortune can feel like a challenge, especially for woman owned businesses and new business owners. You can increase your visibility and attract customers without breaking the bank.

Your brand is the first impression people get before they ever speak to you. If it feels a little off, a little outdated, or just... well, not you anymore, your potential clients can feel it too. Here is a simple checklist to help you figure out if your brand is due for a refresh with Mango Marketing Co:

When you focus on your business locally, a huge piece of the puzzle lives off your site entirely. Yelp is one of the most powerful off-site SEO tools available, and most business owners have no idea they should be using it.

A good strategy and consistency are what make you grow on social media. But the truth is, you don’t need to create completely different content for each platform. One idea can be transformed into content for all your channels. You just need to repurpose it strategically.

We are so happy to hear that Voyage Maryland wrote about us again back in March. The article is a quick little read. The link is below for you to check. We are so thankful that Voyage Maryland has wanted to write about us a few times. We love that they also let you do recommendation so we can chat about our favorite places in Baltimore.

Eldest daughters tend to develop a strong work ethic. Growing up, many of us feel the pressure to set a good example for our siblings, especially when we hold the responsibility of caring for them as well. This sense of accountability pushes us to stay disciplined and committed to our goals.

Cassondra is a Philly-based wedding and portrait photographer. Her focus is more than photos; it’s creating memories, interpreting each client’s personality and story, and bringing that into her photography. She always makes sure her clients are enjoying the moment and not worrying about what pose to do or how to smile. Her photography captures real and spontaneous moments.

As a team of women business owners, we know the importance of maintaining healthy client relationships. We are all trying to navigate the world as small business owners and personal things come up. Sadly, your clients also have personal things come up. They might be understanding the first time, maybe the second time, but they aren't always understanding when it's a pattern. This blog is a little reminder to not "over promise and under deliver".

If you run a business, you have probably heard that reviews matter. Heck, if you read any of our blogs you know that reviews matter. But here is the thing: not all review platforms work the same way, and knowing the difference can change how you approach them.

There is a version of the Lebanese food story that gets told over and over in American food media: grandmother's recipe, nostalgia, warmth and some type of flavored humus. That story is true, and it matters, except for the chocolate hummus. We will argue about that another day.

Imagine ordering a pizza and receiving just one slice. You’d feel shortchanged, right? That’s exactly what happens when small business owners focus on only one marketing channel (aka putting all your eggs in the Instagram basket). Marketing is like a whole pizza, with many slices and toppings that come together to create the perfect pie.