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What Every Photographer Website Actually Needs

11 minutes ago
1 min read
Two women in black sequins pose before an orange draped backdrop, one holding a cocktail, the other a camera, beside a candlelit fruit table


A photographer website needs to show what you shoot and make it easy for someone to hire you. A great example is: https://www.aliciawileyphotography.com/

Your Niche

Clients want to know what you specialize in before they reach out. Weddings, portraits, newborns, real estate, whatever your focus is, say it clearly on your homepage. And make sure your photos represent the niche you want to be hired for.

Starting Pricing On Your Website

You do not need a full price list on display, but giving a starting price sets expectations right away. It saves you time answering messages from people outside your budget, and it saves potential clients the awkwardness of asking. Even a simple starting at line goes a long way.

How to Book You As A Photographer

Make the next step obvious. A contact form that connects to a CRM (like Dubsado.com) or a booking link would be great for organizing leads. Whatever you do, it should be easy to find and easy to use.

Where You Are Located

List your location clearly, along with how far you are willing to travel. Clients searching for a photographer often filter by city or area first, and if that information is missing or buried, you may lose the booking before they even see your work. We're thinking SEO here always!

Keep It All Updated On Your Website, Your Google Profile AND your social media. Everything should always say the same thing.

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