Why We Reply to Every Google Review (And Why You Should Too)

Good, bad, or somewhere in between, we reply to every single Google review we receive. This habit should be built in your daily tasks.

It shows you are listening

A reply tells future customers that a real person is behind the business. When someone sees a thoughtful response to a review, EVEN WHEN IT'S A NEGATIVE REVIEW, they trust that their own experience will be heard too. They want to see how you respond to everything.

It helps your SEO

Google rewards engagement. Just like a social media app. Responding to reviews signals that your business is active and involved, which can help your local search ranking. PRO TIP: Replies are a great way for you to add natural keywords. It turns negative reviews into opportunities

Nobody loves a bad review, but how you respond says more about your business than the review itself. A calm, professional reply shows potential customers that you take feedback seriously and are willing to make things right. This is not the time to get on your high horse BUT it doesn't mean you can't make correct facts about the issue. Many people read the reviews and the responses before deciding whether to work with a business.

It builds relationships with happy customers

A simple thank you goes a long way.

It is part of your brand voice

Every reply is a chance to sound like you.