5 New Facts About SEO 01. User Experience : Google prioritizes websites that are easy to navigate. So make sure your page loads fast and doesn’t make people give up scrolling. 02. Mobile-Friendly : Even though people still use computers and laptops, the chances of someone searching while scrolling on their phone are huge. A mobile-friendly website is no longer optional, because basically, everyone has their phone in their hands 24/7, right? 03. Business profile on Google : K