How to Write a Blog Post That Ranks (Our #1 Tip)

How to Write a Blog Post That Ranks (Our #1 Tip)

Staring at a blank page wondering what to write about? This is us, more often then we like to admit. Our number one tip for writing blogs is free and takes about two minutes: let Google tell you what your audience wants to know. And, you know we LOVE to write for humans and think like Google.

How it works

Open Google and type in your industry, service, or product. Then scroll to the "People Also Ask" box, the FAQ section in the search results. Every question there is something real people are searching for right now. Click one and Google adds even more related questions, so you can keep digging. Now, you have 700 blog topics to write about (ok, maybe not 700, but a lot)

Why it works

• You write about what people actually search

• Google already surfaces these questions, so answering them helps you show up in search.

• You will never run out of ideas.

How to use it

1. Pick a question from the FAQ.

2. Use it as your blog title or a subheading.

3. Answer it clearly in the first two or three sentences.

4. Add your own expertise, examples, and personality.

5. Repeat with the next question.