How To Increase Engagement On Social Media
- 2 days ago
- 1 min read
How To Increase Engagement On Social Media
As a small business owner, you shouldn’t chase viral content. It doesn’t matter if a post gets 1 million views if it’s not relevant to your niche or audience. But we all know that spending time planning, creating, and editing a post only to get 5 likes with no interaction is really frustrating, right?
A good way to level up your engagement is by showing up for others. If you’re consistent on other people’s accounts, they’ll remember it when you post something.
Content that connects with your audience and offers value keeps them coming back. So, make posts that solve people’s problems.
Everybody knows the first 3 seconds of a video grab attention and stop the scroll, but you need to make sure viewers stay engaged until the end. Storytelling is a great way to spark curiosity and keep people watching.
Work on your CTA (call to action) beyond just “LIKE THIS POST AND SHARE!” Ask a question or give a challenge that makes your audience want to respond. People also love tagging friends (or even a crush, hihi), so work on this if it resonates and fits your niche.
Don’t focus only on selling. Create a community and offer “free solutions” for your niche. If you push your product or service in people’s faces all the time, nobody will feel like engaging.
Sales are a consequence of a good social media strategy, not the only goal. PS: Purchase our social media and engagement guide for $5 on our Mango Shop.