How To Have An Amazing Brand That Stands Out
- 7 hours ago
- 1 min read
We are going to keep going with the pizza theme. If you are new here, you have a ton of "pizza" related blogs to catch up on. Let's go right to the best part about the pizza: THE CHEESE. Cheese Is Your Visual Brand. And Yes, It Has to Melt Right.
The cheese is the first thing people see.
Bad cheese stands out immediately. Clashing colors, pixelated logos, and 11 different fonts are the mozzarella of sadness.
Great cheese pulls everything together. Your logo, your palette, your fonts, they should all work like a good blend. No one ingredient fighting the others. And, everyone loves a beautiful cheese pull.
Consistency is not optional. The same cheese on every slice. Your brand should look the same on your website, your socials, your business card, all of it. Even cheese'ing everywhere...all at once.
People eat with their eyes first. Before anyone reads a word you wrote, they have already formed an opinion based on how things look.
Cheap cheese is a choice you will regret. DIY branding that does not represent you is costing you clients who judge the box before opening it. All that unnecessary oil on your piece that people are just patting off.
How do you get the perfect cheese? We always make sure the dough (business foundation) is strong and the sauce is consistent (strategy). They help give data, analytics and target audience information to help understand how to create the visual aspect of your brand. Confused on the difference? Read this blog: Branding vs. Marketing vs. Sales
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