Who Should Weigh In on Your Brand (and Who Should Not)

When you share a new logo or website, everyone has an opinion. Friends, family, and neighbors all want to help. Their intentions are kind, but their input can derail your project.

People outside your industry often lack the context to judge your brand. They may not know your target customer, your market, or the strategy behind each choice. They respond to personal taste, and personal taste varies wildly. One person loves blue, another hates it, and suddenly you are second-guessing a decision that was made for solid reasons.

Choose your feedback circle with care. The best reviewers are people who understand your industry, people who represent your ideal customer, or people who are invested in the success of your business. These voices give you insight you can use.

Keep the group small. Two or three trusted people are plenty. More voices create more confusion and more contradictions.

Remember that you hired a professional to guide these decisions. Share your work with people who can strengthen it, and thank everyone else for their support while keeping your vision intact. This is the same thought process when you get your makeup done, your headshots done, book your wedding cake, have your bedroom painted, and so much more. Not everyone's opinion is helpful.