Be the Client You Wish You Had As A Small Business Owner

Every business owner knows the feeling of landing a great client. The one who pays on time, respects your expertise, refers you to friends, and treats you like a partner. Now ask yourself a harder question: are you that client to other business owners?

Most of us spend plenty of energy hoping for loyal customers. Far fewer of us spend that energy becoming one. Yet the local economy runs on a simple loop. When you spend money with a neighbor's business, that neighbor has more to spend with yours.

Start with the small stuff. Hire the local caterer for your team lunch. Book the photographer down the street for your headshots. Buy your coffee from a local coffee shop. Small shifts where you can afford it make a big change In so many ways.

Next, pay promptly. Let me say this again, PAY PROMPTLY. Pay on time. This isn't your credit card company or a hospital bill. Late payments hurt small businesses. You know how much a delayed payment can disrupt your own cash flow, so spare someone else that stress.

Then, give feedback and referrals. A glowing review takes two minutes and can bring in real business. Plus, google reviews help your own SEO. (This is something that selfishly helps you, too). Referrals and reviews are the R&R of a small business.

Finally, be a pleasure to work with. Communicate clearly and respect boundaries. Think about the kind of community you want to run a business in.

We are challenging you to pick one small business to be the perfect customer at this week!