How to Give Feedback That Gets Results

2 days ago

2 min read

Prosecco bottle on a warm orange table beside a crystal coupe, grape garnish, and a bowl of red grapes in a cozy party setup

Feedback shapes the final product, so it deserves some planning. Our biggest feedback about feedback is to collect your thoughts and be intentional.

Here is how to make yours effective (especially if you are working with us!)

Gather all your thoughts before you write. Review the work more than once, ideally on different days, so your first reaction has time to settle.

Then send everything in one email. A single organized message lets us see the full picture. Multiple scattered messages lead to piecing together your wishes, and sometimes undo the initial direction or previous changes. Sending multiple messages can also set project timelines back.

Be specific. "I don't love it" gives nothing to work with. But "The headline font feels too formal for our friendly tone" gives a clear direction.

Point to exact elements and explain the reasoning behind your preferences. If you aren't sure why you don't like it, try to find examples of what you do like. Ask questions too. Sometimes there is a specific 'design reason' or 'SEO reason' something was chosen, and that can be explained if you ask.

Respect the feedback timeline. If it says "4 business days," it is to ensure we remain within the project timeline. Be open. Not everything you want can be done. It could be too cluttered, not functional, not navigational, or a technical issue. There are many reasons why some things get added, and some things get left behind.

Our last thought is always to mention what you like and love. People usually do this the most, which is nice. But knowing what you love helps us protect it during revisions. If we don't know what you love, we might think it's not important if the project shifts.

Do not use AI. Not only is uploading designs and project work into AI tools not permitted, but it is also not an effective way to send feedback or visual direction. AI feedback replaces honest human perspective with generic, often contradictory, feedback that misses actual business goals and creates unrealistic expectations.

We have other helpful blogs about feedback here: How To Handle Customer Feedback And Turn Negatives Into Positive Experiences Creating A Social Media Connection: Using Polls, Questions, Feedback and Socializing.