Website Refresh That Helps Photographers Stay Current and Improve SEO

We worked with Purple Kit Photography, a photographer known for capturing vibrant, personal moments with clarity and care. As the business continued to grow, it became clear that the website needed an update -- a little refresh if you will.

We helped Purple Kit Photography refresh the look of the site, clean up the layout, and make it easier for potential clients to understand services, view updated work, and get in touch.

Photographers often have strong portfolios, but one thing we see often is a site that hasn’t been touched in months or years. That can hurt growth in two ways:

• Clients may think the business isn’t active anymore.

• Google stops recognizing the site as relevant if there’s no new content.
  

For photographers, regular updates matter. Fresh galleries, updated service info, and new blog posts or pages all send a signal to Google that your business is active. This helps more people find you when searching for a photographer in your area or specialty.

We help creative businesses like photographers build and maintain websites that reflect their style while also working behind the scenes to support growth. This comes naturally to us because Alicia, the co-founder, has been a photographer for 12+ years. She knows what it takes to be susccess in the industry. [https://www.aliciawileyphotography.com/]

Want to learn more about what helps a website stay relevant? Check out our full post here: [The Important of Refreshing Your Website In The New Year (Website Refresh Checklist Included)]

FStoppers wrote a blog that said: "It’s time to spring-clean your photography website! Don’t leave it until you've finally shot that new body of work you’ve been meaning to shoot. There are several things you can do to your website to freshen it up without shooting new images first." [https://fstoppers.com/business/improve-your-photography-website-without-shooting-anything-new-628679]

Keep your business active, searchable, and ready for the next client.