Engage with your community and ideal clients.
Set a standard you'd want to be a part of.
Share truthful + transparent information.
Be clear about your preferred method of communication.
Jump on the trends with the intention to: have fun with it!
Get a scheduling app to make posting and planning your content easier.
Don't care about followers. You can make money at 100 followers or 100k followers.
Don't make social media your only form of advertising.
Don't put people down to build yourself up.
Don't stress about how often to post.
Don't be accessible 24/7, set boundaries with communication.
Don't feel like you have to do what "everyone is doing".