Makeup Artist Branding Tips for Portfolio Photos You Don’t Own

Meup Artist Branding Tips for Portfolio Photos You Don’t Own

Makeup artists often rely on photos taken by photographers, studios, or production teams. But, that doesn’t mean you can’t build a strong, recognizable brand.

Natty Contrera (yes, the co-founder of Mango) is a commercial makeup artist whose brand centers around clean, minimal beauty. Even when the final images come from someone else, her identity stays clear across her website and social media.

Here’s how to do the same:

• Use consistent language in captions and bio text

• Keep your color palette and logo the same across platforms

• Curate your photos with intention, even if they’re from different sets

• Add light branding to images, like watermarks or consistent framing

• Create a strong branded website that brings everything together
  

3 Ways To Be More Intentional With Your Branding Photography

is a great way to learn how to incorporate your branding photography