Here Is Why We Are Watching Sex And The City While We Work

Why Alicia and I Watch Sex and the City While We Run Our Business

We spend long days building this business together, especially on Tuesdays, and somewhere along the way watching series together has become part of our routine. Our current watch is Sex and the City. Here is why we keep it playing in the background, and why it works for us as a team.

1. It gives our minds a mental break during repetitive tasks, so we come back with more focus.

2. The nostalgia reminds us of simpler times and why we started this journey in the first place. (But also because Natty has never seen it. Shocking, we know!).

3. We bond over moments in it.

4. It keeps the mood light on long work days without slowing down our output.

5. It sparks real conversations about friendship, ambition, and life outside of work.

6. It reminds us that building a business is more enjoyable when you do it with someone you genuinely like.

7. It has become a small ritual that makes our workdays feel less like work and more like us. What should we watch next?