SEO seems to be the number one question we get asked besides social media stuff. SEO is so in-depth which is why there are SO many blogs about this.
A little reminder: Search Engine Optimization (SEO) is one of the biggest aspects of digital marketing that helps businesses and creators increase their online visibility and attract traffic to their websites.
Here are the four main types of SEO:
On-page SEO: On-page SEO involves optimizing individual web pages to rank higher and earn more traffic in search engines. Think of On-page SEO as the insider work. This falls into the Content part of the 3 C's of SEO. This is important to focus on because it helps search engines understand what the page is about, what your content is about and provides viewers with a better digital experience.
Off-page SEO: Off-page SEO involves activities that are performed outside of your website to improve its ranking on places like Google. Think: back links, social media, guest blogs, press releases, advertising, editorial articles and more. This is the credibility part of the 3 C's of SEO.
Technical SEO: Technical SEO is optimization of a website's technical elements to improve its search engine rankings. Think: website page speed, website security, mobile-friendly options, and any other backend, non design options. This is the Code part of the 3 C's of SEO.
Local SEO: Local SEO is focused on your website's visibility for local search queries. Local searches focus on geo-location keywords, optimizing a Google My Business profile and building local reviews. This is great for brick & mortar locations. Pro Tip: Make sure that your business name, business address and business hours are the same every where.
The four together are an SEO powerhouse that has the ability to create the best ranking for you on your top search engine websites.