Unexpected Collabs We're Loving: Hulu x Disney's "Hu Dis?" Billboard

Hulu and Disney teamed up with Kim Kardashian (and some other celebs) for a billboard that asks, "Who dis?" The twist is in the logos. Instead of showing the full Hulu and Disney marks, the design chops them up, making them a sentence instead of a logo. And yet, you know exactly who it is. Because, THATS GOOD BRANDING (and good marketing). But you NEED good branding to create good marketing to sell your brand.

That is the real flex here.

Most brands spend years trying to get people to remember their name. The brands that wins get people to recognize them without the name at all. Kind of like how you can tell McDonald's when you see red and yellow together.

Your logo is not your brand but it Is a valuable part of it. The more consistently you show up, the more people fill in the blanks on their own, and that makes your brand stand out from competitors who are still fighting to be noticed. So, we say, invest in that brand. It makes marketing much more fun anyway.