Unexpected Collabs We're Loving: Dunkin and Febreze

Some brand collaborations make sense the second you see them. Others make you tilt your head, laugh a little, and then think, "wait, that's actually genius." Febreze x Dunkin' is the second kind, and we cannot stop talking about it. We had a "what the helly..." moment scrolling our social media for inspiration.

"Wait, they did what?" energy

Febreze and Dunkin' teamed up for a limited edition scent collection, with Vanilla Latte, Cinnamon Roll, and Strawberry Frosted Donut coming through Febreze Air and Plug products.

Everything is available at Walmart.

Why this collab works

A coffee chain and an air freshener brand feel like an odd pairing. Supreme is a great example of odd pairing collabs. But once you break it down, it makes total sense. Familiar smells can trigger memory and craving before anyone even realizes why. Dunkin smells = coffee, vanilla, cinnamon and sugar

Febrezee = home smells and car smells

And can we talk about the branding?!?

We live and breathes color, we have to point this out: Dunkin's branding leans heavily into orange, and orange happens to be our brand color here at Mango Marketing Co. So, yes, we are obsessed.

This is the thinking outside the box we want to see more.