In today's digital era, social media plays a crucial role in the success of businesses, especially for women-owned enterprises. As women, especially minority women, we have to come across a ton of hurdles. With the growing significance of social media, planning and strategizing ahead have become essential for maximizing the impact of your online presence. Plus, burnout is real.
That's where Planoly comes in, offering women-owned businesses a comprehensive solution to schedule and manage social media -- quick, easy and super user friendly. In fact, all Mango Marketing Co Social Media clients use Planoly! It's the only app we currently use for our business and our clients. We are about to explain all the perks + leave you with a discount code below.
Streamlined Content Planning: Planoly empowers women entrepreneurs, creatives and influencers by providing an intuitive platform that simplifies content planning. With its user-friendly experience, you can seamlessly schedule and organize your social media posts in advance. Plus, they allow auto-posting for most of their features. This feature ensures a consistent and cohesive brand presence, allowing you to maintain an engaging online persona. Upload, write your caption, schedule and go about your day!
Visual Cohesion and Aesthetic Consistency: As a women-owned business, it's important to convey a strong and visually appealing brand identity. Mango Marketing Co is here to help with creating the cohesive branding but Planoly gives a grid space for both our clients and ourselves to see the consistency easily. PlaIoly enables you to curate a visually cohesive Instagram feed or other social media channels (Pinterest, TikTok, Facebook and Twitter).
Time Efficiency: For busy women entrepreneurs, busy creators, busy b*tches, like us, time is a valuable resource. Time is really of the essence. We don't have enough of it + we need more time to enjoy life. Planoly saves you hours by allowing you to schedule and automate your social media content in advance. With the ability to plan weeks or even months ahead, you can focus on other aspects of your business, confident that your online presence is being managed effectively.
Data-Driven Insights: One of the significant advantages of using Planoly is the access to insightful analytics and data tracking. KPI breakdowns and more are so important to recognize what is and isn't working on your social media presence. By utilizing the platform's analytics feature, you can measure the performance of your social media content and campaigns. There is no point to posting if you don't know what your viewers are looking for!
Collaboration and Team Management: Planoly recognizes the importance of collaboration, especially when running a women-owned business with a dedicated team. The tool offers collaboration features, allowing team members to contribute, review, and edit scheduled content. Yep, we can all work together on the project!
Strategic Content Repurposing: IYKYK, Mango is a huge fan of repurposing content. Instagram only shows your content to about 10% of your followers. You are lucky if more than 2-3% engage with your content. Plus, most people don't read. LET US REPEAT THAT AGAIN (WHILE YOU'RE SCROLLING THIS BLOG) MUST PEOPLE DON'T READ. They scroll. With Planoly's scheduling capabilities, you can repurpose your existing content strategically. By re-sharing popular or relevant posts from the past, you can extend the lifespan of your content and reach a wider audience. This repurposing strategy saves time and effort while maximizing the impact of your best-performing content.
Enhanced Engagement and Audience Interaction: Fuel the Ego! Consistency in social media presence is key to building a loyal following. Planoly enables you to plan and schedule your content at the best times based on your KPIs, ensuring you connect with your audience when they're most active. This leaves you with more time to fuel the ego and engage with your loyal customers and build relationships.
Planoly empowers women entrepreneurs to see tangible results in their businesses. That's why we love using it for ourselves and our clients. Sign up for Planoly here.