5 Reasons Instagram Will NEVER Replace a Website

If there’s one thing we wish we could cure all small business owners of, it's an overemphasis on Instagram. While Instagram is a wonderful tool in many ways. One thing it will never, ever replace is having a website. Let us tell you why:

You need to own a platform

The plain and simple truth is that the only platform you can own is your website. While other social platforms can be beneficial and even lucrative tools, they could disappear tomorrow, just as we saw not that long ago with TikTok. Even if they come back, user behavior could change, and new platforms will always emerge. Having your own platform on a website ensures that there’s always a place where customers and potential customers can find you, connect with you, and purchase your products or services. 

The algorithm is stressful

As helpful as even your strongest social media platforms can be, can we all just agree that always feeling like you’ve got to outsmart the algorithm can be tiring? It’s tiring. When the goalposts are always moving, it requires more time and energy to play the social media game. And while we might all continue to play it, having a great website and a strong email list makes the stakes seem lower. 

SEO is the name of the game

When it comes to the power of Google doing the work for you, a website is second to none in bringing you leads based on just SEO. The more high-quality content you have on a website that stays updated and relevant, the more help you’ll get from Google when it comes to putting your business in front of new eyes. 

Better insights

Having a website for customers to spend time on gives you access to far greater insights and analytics about their behavior than your social media platforms can give you. Studying this data can help you learn what your customers like, dislike, or are looking for. This valuable information can help you grow and adapt your business accordingly. 

Customize your platform

Last but not least, don’t you want to put your beautiful branding to use? Having a website gives you full creative freedom to curate a branded experience that represents your brand from start to finish in a way that no other social media platform will ever allow. 

Ready to take the leap into elevating your brand and business with a website? Let’s chat about it!