How to Write a Blog Post That Actually Ranks on Google

Blogging is not dead regardless what some random "marketing guru" told you on the internet. You Blog so Google knows to send you customers. Understanding blogging and google, also helps understand social media algorithms. We call this a "win win".

A SEO focused blog can drive traffic to your site for years without any ad spend. Blogging can be affordable to make content, reuse content and keep information going for your clients. Start with keyword research

Use a free tool like Google Keyword Planner. Another great tool is go to Google, type in your Industry and see what the FAQ section looks like. Write blogs with those headlines. Here is an example photo when we typed In "Marketing For Small Businesses"

Google gave us a list of related products to write blogs about and also told us i n the "people also asked" section what exactly people are searching. Now, we can make all of that blog titles.

Write a clear title with your keyword in it

Your title should tell the reader exactly what they will get. Include the search term naturally. Great ways to do this Is make the blog in a list form "Three Ways To Help Market For Small Business Owners" "Five Ways Mango Marketing Co Helps Small Business Owners" or "How To Make Marketing Better For Small Business Owners".

Structure with headers

Use H2 and H3 headers throughout. They help readers skim and help Google understand what your post is about.

Answer the question quickly

Get to the point fast. Google favors content that gives people what they came for without making them scroll forever.

Add internal links

Link to other pages on your website within the post. It keeps people on your site longer and helps Google index your content.