How to Create New Sales Angles Without Changing Your Offer | Guest Blog

How to Create New Sales Angles Without Changing Your Offer: A Guest Blog Back in 2020 I had one of my highest revenue years to date in my business. I also had one of the worst brand building years. Why? Because I created and sold 29 different offers that year. 

Now let me be clear: I didn’t end the year feeling burned out. I wasn’t tired. I didn’t have any failed launches or deliver bad digital products or services. 

But I did let my need for novelty and new things steer my strategic decisions, and what that meant was that while people saw a lot of me, they didn’t really end the year having any idea what I did. 

There’s this point in the business-owner-maturing world where we realize that doing less, better is really smart. 

But when we realize that, we also have to face a foundational problem: doing less  means we have to repeat ourselves. That across our marketing channels, our offer ecosystem, our branding and website refreshes, we have to do the same things, and talk about the same concepts, and sell the same offers over and over and over again. 

And let’s call a spade a spade: that gets freaking boring. 

For us, and potentially even more dangerously for the people in our orbit. 

Which is why one of the greatest skills you can master as a founder is being able to repeat yourself with a fresh angle, a fresh take, a fresh story or example. 

When you can do that, you’ll start becoming known for your work. You’ll start to become ‘offers famous,’ where people talk about your offers even when you’re not online, tagging you in the comments of other people asking who they should work with. You’ll start to become known as a leader in your industry, with people referring to your unique concepts, frameworks and ideas. 

So of course, we’ve got to get into how you actually do this. 

It comes in two parts…

01. Set up your offers and unique ideas, frameworks, or ways of working in a way that makes them easy to talk about. If you’re just selling a brand photoshoot, a 1:1 consulting offer, or a web design offer, then there’s nothing unique to talk about. Whereas if you’re selling The It Girl Brand Photoshoot? There’s something we can sink our teeth into. Or like with my Empathy Edge 1:1 offer; technically, this is a simple fractional CMO + sales strategy retainer off. But by naming it, I can talk about this, alongside my concepts like Empathy Mapping and Emotional Scheduling, and suddenly become recognized for being the one who talks about empathy-driven sales psychology. 

YOUR ACTION ITEMS: 

1. Review your offer ecosystem and make sure each offer is named in a way that makes sense inside of your entire brand, and that is more memorable than simply describing the package. 

2. Mine your business for the unique concepts, frameworks, and opinions you find yourself constantly repeating, and once again check in on naming them. 

3. As you sell your offers and share your work with the world, repeat the name(s) of your offers and your key concepts, frameworks, and opinions, especially in moments when you’re extra visible, like when you’re guesting on someone else’s podcast or, I don’t know, writing a guest blog for someone else’s site. 

02. Master the art of Emotional Scheduling. This is the framework I use to create a fresh, deeply resonant angle every time I’m sharing a new concept. Emotional Scheduling is a method for mapping out your audience’s emotional landscape throughout the day, week, year and their buying journey. 

To do this, start by asking yourself what your best-fit buyers are thinking, feeling, experiencing, struggling with, enjoying or celebrating in relation to your industry or the problems your offer solves for them. Then, go more granular, working your way through the year month by month, and identify how your people are relating to this problem differently in January vs. April vs. November. The goal isn’t to predict behavior, but to understand what emotional need is closest to the surface at different moments so you can speak to those in your content and campaigns. 

Meta moment: do you see how I’m weaving in one of my core concepts, like we sketched out in step one? 

Once you’ve got your Emotional Schedule mapped, you can make big decisions around when is the best time to launch and when you should set up your bigger visibility pushes like a podcast tour to support those sales moments, and you can also start to mine fresh angles that feel both relevant and resonant so you can talk about your offers in a way that feels fresh no matter how many times you’ve sold the same thing. 

Let’s say you’re a web designer for personal brands and small business owners. In January, you could put together a campaign tied into the (admittedly a bit obvious) energy of a new year. If you wanted to be a little more unique, you could focus on how many folks are thinking about their big dreams, and put together content around how it feels to be seen with their B- level website, versus how it would feel to have the kind of website people send to designers as inspiration. 

In March and into April, you could put together a campaign around the emotional appeal of having a website that works for you while you’re relaxing, adventuring, or kid-wrangling all summer long, and tie in some seasonal urgency around wanting to get it done before the busy energy of back to school, fall and the holidays rolls back around. 

YOUR ACTION ITEMS: 

1. Create an Emotional Schedule month-by-month for each offer in your offer ecosystem. 

2. Identifying key temporal landmarks through the tear, and use those to plan your bigger sales campaigns or launches. 

3. Set a monthly date to review your Emotional Schedule and pull out the most relevant, resonant seasonal angles to speak about in your content for the following month. Use that to inform what topics you’ll cover across marketing channels, what you’ll pitch to podcasts, what blogs or YouTube videos you’ll make, etc.

The biggest thing that determines how well Emotional Scheduling works is all about how well you know your ideal customer. Yes, I know, I’m yet another messaging and marketing nerd telling you to just know your ideal audience, but I swear to you this is what determines whether your emails get opened, whether your podcast gets discovered, whether your organic content works for you 24/7 or whether it settles to the bottom of the heap with the formulaic Reels and AI slop. 

So sure, when making your Emotional Schedule, you can go basic. If your people are typically parents, then of course we’re going to have a summer moment, and a back to school moment, and kids out of school for the holidays moment. 

And, how do those moments specifically impact your people? In relation to your offer promise, to the desire your offer meets? The more specific you can get, the better your results will be. 

Chelsea Quint is The Business Whisperer, an ex-corporate marketer turned sales and messaging strategist who helps brilliant founders get their genius offers seen and sold. After cutting her teeth in marketing for major brands like Pilot Pens and Party City, she now uses her marketing expertise to help entrepreneurs break through the noise with crystal-clear positioning, one-of-a-kind messaging, and cult-status offers that convert.

Chelsea specializes in crafting emotionally resonant sales campaigns that build trust, spark desire, and skyrocket sales without chasing trends or driving burnout (for founders or their audiences). Her approach treats business building as both art and science, focusing on the strategic storytelling that transforms best-kept secrets into bestselling offers.

When she's not helping clients design sales systems that book out their services (or sell out their digital products), you can find her on the East Coast with her chef husband, corgi, and two cats, probably trying to eat Mexican food for every meal and improvising songs about what her pets are thinking.

To learn more about Chelsea and how to work together, visit her website here.