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How Artificial Intelligence (AI) Can Improve Your Marketing

In one of our previous blogs, we talked a little bit about AI (Artificial Intelligence) and how it is improving businesses. It sounds a little scary but let’s break down what it is and what it can do for you.

AI is a technology. For example, you may use a certain CRM (customer relationship management) software technology, like Dubsado, to manage relationships with current and potential customers. AI is like a more advanced piece of software than your traditional ones because it is able to learn and improve on its own. The aspect of AI that allows it to learn and improve is called “machine learning.” It is trained by data from humans. It takes that data to figure out outcomes and then continues to take in data which is then applied to achieve outcomes on its own. Overtime, AI technology can learn from past data to improve future outcomes. Now that we know what AI looks like, let’s jump into how implementing AI in certain areas can improve your business.

Email Marketing:

AI based email marketing is a form of machine learning. It’s a program that has a set or process that analyzes thousands of inboxes to learn and to create more personalized content for subscribers. AI helps you see what subject lines perform best, how recipients are interacting with your email, what time they open your email etc. We send our emails through Wix but are loving Flodesk for clients.

Search Engine:

Google is the most popular search engine with over 80% of the search market share. Google learns from each user that searches and applies those results to others that have similar searches. AI helps Google understand the language people use when typing to provide the most relevant search results. So it is very important to choose the words on your website wisely to rank higher in Google searches. (HELLO, CAN WE SAY SEO!?)

Content Creation:

As a business, you’re always creating content, whether it’s your website, blogs or social platforms. As we talked about before, creating content can be time consuming. There are AI tools you can use to streamline your content creation process and alleviate some of the stress that comes with it. Grammarly is a great example because it uses AI to hone in on what you’ve already created. Grammarly supports streamlined and effective writing. Their suggestions help identify and replace complicated sentences with more efficient ones, refresh repetitive language, and uphold accurate spelling, punctuation, and grammar. This is great for writing blogs, captions and descriptions on your website.


An easy way to implement AI softly is to add Chatbots to your website. Chatbots mimic human conversation, learn from each conversation and can help answer common customer questions. This is great for busy times of year when customer service gets flooded with typical questions. Chatbots are also a great way to engage with your customer by keep them on the website longer to convert sales. They learn your customers' browsing habits and can recommend other products that they may like. This will improve customer loyalty and retention.

See, AI isn’t as tricky as it sounds!

If you haven’t dabbled in AI, trying one of these will get your toes wet. You have to crawl before you can run so start now to keep up.