Client Spotlight: Party Girl

We're THRILLED to spotlight Philadelphia's BOLD AF culinary studio known for sculptural cakes, immersive food installations, and desserts that will blown your minds also known aka Party Girl.

Designing for a visual brand

Party Girl's work is inherently visual. Think about it: Every cake, every catering spread, every food installation is a piece of art LITERALLY. Our job was to build a site that let the food do the talking but got clients all the right details immediately.

Making it easy to explore

With services ranging from custom cakes to full catering to food styling for editorial shoots, the site needed clear navigation. We organized the experience so visitors can move easily between the cake shop, catering info, past events, and the studio's story, without ever feeling lost, and making sure everything could get back to the home page.

We needed everything to fit the brand. Not the brand fit the site, you feel us?

The about me was important Party Girl started as a pandemic passion project and grew into one of Philadelphia's most talked about culinary studios. We made sure the website's About section captured founder Mallory Valvano's story and the studio's growth, giving new visitors context for the brand behind the cakes. Yes, alot of people knew her story from following her but new customers every day means time to revisit it often. We are so proud of Party Girl team and have used them for various things like our very first Mango Mixer! (Pictured above) Mallory and her team have designed cakes and food installations for various events we've held. We can't wait to continue to see them grow. Check them out here: www.partygirlworldwide.com

*PS They Travel, too!