With 93% thats a big number of online experiences starting with a search engine (like Google), appearing in local search results can make a huge difference. If your website isn’t optimized for local searches, you might be missing out on a large portion of potential customers nearby.
When you focus on your business locally, a huge piece of the puzzle lives off your site entirely. Yelp is one of the most powerful off-site SEO tools available, and most business owners have no idea they should be using it.
With Google dominating the search engines, it is easy to write Yelp off as not necessary. But Yelp reaches buyers that Google does not always capture, and it shows up in more places than you might think. We like to think Yelpers trust other Yelpers.
