It’s obvious that knowledge is a key factor when it comes to starting and expanding a business. However another crucial part of successfully starting and growing a biz is the aspect of “who” you know. I’m sure you’ve heard of the phrase “It’s not about what you know but who you know.”
In business you can find that to be very true when you hear about someone getting a job or an investment because someone they knew. This is why every business person needs to attend networking events
There are several forms of networking, for example meeting a contact for coffee to attending large industry events or local community events. Industry and local events will be beneficial for you and your business.
1. Bring Awareness To Your Business
No matter the event, you are guaranteed to build awareness for your biz. While conversing and mingling with others in your industry or community, you have the opportunity to share who you are, what your business is, what your ideas are for the future etc. Through networking you are educating others on your business and interests. This opens the door to advice, support, new perspectives, feedback, job opportunities, collaborations etc. Being able to tell your personal story to like-minded professionals is a phenomenal way to boost your awareness. Word of mouth will always be tried and true.
2. The connections you make.
An incredibly valuable part of networking are the connections you will make. The exchanging of business cards and or contact information is inevitable. These first-hand connections can be very powerful in the future. Some networking events can be casual where you are able to start and build a relationship with other professionals. Others may be more conference style and a quick exchange of info is more common. Regardless, meaning the connection is key and you will be able to follow up with that contact at a later time and they will be able to put a face to the name. People feel a higher need to respond with those that have a visual place within their mind. Hot tip: Send a follow email within 24-48 hours of meeting someone while your interaction is fresh.
3. Personal Development and Inspiration:
Interpersonal skills can be very challenging for some people. Soft skills don’t come easy for everyone so interacting with people in unfamiliar environments can be difficult. Networking events can be a good place to practice these skills and help you build confidence around people you don’t know. Talking to peers can be very relatable and encouraging to one another.
Networking events bring people of similar industries together and can often be a source of inspiration for attendees. An environment of passionate people looking to connect can be a safe place to find motivation and build soft skills.