43% of consumers conduct online research before their first visit to a new business.
Have you taken a moment to “Google” yourself lately? Many small businesses hit the ground running without taking the time to think about customers “research” experience about your biz itself. One critical aspect of this online presence is ensuring that your business is easily searchable and that consistent information is available across various platforms. It may seem simple but it will make a huge difference in your business. Here are easy checklists to ensure your customers are getting consistent information instantly.
Important Business Information:
Business Hours
Website
Phone Number
Email Address
Physical Address (if applicable)
Where to Display Your Business’s Info Checklist:
Website Footer: This makes the information easily accessible from every page of the website.
Website Info/Contact Page: if applicable
Google Business Profile: This is a key platform for local search, and accurate information here contributes significantly to your business's visibility and for SEO purposes.
Social Media Profiles: Social media platforms are search engines on their own so make it easy for your current and potential customers to find your info.
Facebook
Twitter
Instagram
LinkedIn
Tik Tok
Any others relevant to your business.
Online Directories and Review Sites: 93% of people say that online reviews affect their buying decision.
Yelp
Facebook Business
Google Business Profile
You cannot afford to overlook the importance of consistent information online. It's not just about accuracy; it's about building trust, optimizing visibility, and delivering a seamless experience for your customers. Take the time to review and update your business information regularly across all relevant platforms with this checklist, and watch as consistency becomes a powerful asset in your online presence.