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Why ChatGPT Didn't Curate Your Brand The Way You Think It Would

We are starting to see AI pop up in many areas of our lives. While artificial intelligence like ChatGPT is a great tool, you shouldn't expect ChatGPT to be able to handle full brand curation as precisely as a marketer/marketing team. Let’s dive into why ChatGPT might not curate your brand the way you think it should.

ChatGPT’s Design

ChatGPT is a language model trained to generate human-like text based on the information you put in. It doesn’t have basic knowledge to be able to define a brand's identity unless the information is provided by the user. ChatGPT’s primary function is to assist with generating text, answering questions, and facilitating conversations, rather than making strategic brand decisions.

No Contextual Awareness

ChatGPT does not have the ability to access real-time data or personal brand history unless shared. This means it can’t understand the context of your brand’s current position, your selling points, or the subtleties of your brand’s voice and persona. Without this, the advice or content generated might not align with your brand strategy.

Specialized Knowledge

ChatGPT knows a lot about many things but doesn’t specialize in any one area. Brand curation, on the other hand, often requires specialized knowledge. Professionals that curate brands understand current market trends, consumer behavior etc. ChatGPT, while versatile and knowledgeable, lacks the depth that a human brand curator/marketer offers.

ChatGPT is a powerful tool, but it’s important to know it has major limitations when it comes to brand curation. It’s not a replacement for professional brand managers or marketers. It is an amazing tool to help generate ideas, draft content, and provide general insights. You can better utilize ChatGPT to complement your brand strategy rather than relying on it to curate your brand entirely.


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