The Power Of Logos:
A powerful logo is important. Logos have the ability to say everything without saying anything. It is the first initial and long term connection between the brand and the consumer. This is your symbol of commitment to the customer.
Leaves a strong first impression:
A good logo is going to grab the interest of the consumer. It is also the identifier of your company. The logo invites people to learn more about the brand. While you do want the instant connection with consumers - a great logo provides an emotional connection as well. It should trigger a positive recall about your company and what you stand for. Often, consumers may forget a brand name but they are more likely to remember a strong visual with a connection.
Fosters brand loyalty:
Your logo is going to be the key to your customers. Keys that unlocks trust and access. As your company grows, your company will become more familiar and your logo will become memorable to your community. What we know already is that customers crave consistency. The logo will be visual for them as they see your growth and this builds trust. Once you gain a loyal customer, they will be back and the first thing they will look for is the logo.
Separates you from competition:
When you step out of the box with an eye-catching logo, it can really set you apart from the others in the industry. A well designed logo will communicate who you are, what you do, the company values, and environment (relaxed, professional, fun etc.) through fonts and visual elements.
If you haven’t caught on, having a strong logo is a necessity. While communicating with your audience, they will connect with the logo immediately to stay around to see what’s new. You will be using your logo in many avenues of your business - especially marketing (business cards, website, social media posts, newsletter etc.) If you’re lacking a logo, you’re missing the opportunity to have your brand stick to potential and current customers.