We all know how important it is to have and maintain a strong online presence so today is the day you stop pushing off SEO for your biz. Yep, you already know what it means “search engine optimization” but like thousands of other small biz owners… where do you start?! SEO can be challenging and intimidating to start but here are our top three SEO tips that you can start doing now!
Get Google Reviews: Seems simple, because it is. Online reviews carry significant weight in influencing customer decisions. Encourage your happy customers to leave positive reviews on your Google My Business page. These reviews not only serve as social proof of your credibility but also play a role in improving your local search rankings. HOT TIP: Respond to reviews promptly, whether they are positive or negative, as it demonstrates your commitment to customer satisfaction.
Change all Image Names On Your Website: Another simple SEO change you can make today, optimizing your website's images. This can have a substantial impact on your SEO efforts. Instead of generic file names like "IMG_1234.jpg," rename your images with descriptive keywords that reflect the content of the image and relate to your business. For example, if you own a bakery in New York City, rename an image of your signature cupcakes to "nyc-bakery-cupcakes.jpg." This simple adjustment can help improve your website's visibility in image search results and contribute to overall SEO performance.
Think Like Google, Write Like Humans: When creating content for your website, it's important to have a balance between catering to search engine algorithms and providing value to your audience. Don’t forget, you’re connecting with humans through content so write like a human. While using relevant keywords is crucial for your SEO, prioritize writing content that is engaging, informative, and easy to understand for your target audience. Focus on delivering meaningful content that addresses the needs and interests of your potential customers. Remember, Google's ultimate goal is to deliver the best possible experience to its users, so aligning your content with customer intent is key to SEO success.
Incorporating our three favorite SEO tips into your digital marketing strategy can help elevate your online presence, increase visibility, and attract more customers to your business. If you want to take things to the next level; to implement strategies or further optimizing your overall SEO strategy, Mango is here to help. Let’s plant the seed and watch your business grow!