Visual content is a powerful tool in creating a recognizable brand image. Investing in high-quality brand photos can help you stand out from the crowd. Here are five ways to get the most out of your brand photos:
Plan your shoot: The first step is to plan your shoot. Decide what kind of photos you need and where you want to use them. For example, if you want to use the photos on your website, you may want to consider the dimensions of the images to make sure they fit well. It's important to choose a location and setting that aligns with your brand's image and values. Make sure you have a clear idea of what you want to achieve with the photos and communicate that to your photographer. - Mango always makes sure that you have a mood board to help plan your shoot with the vision.
Choose a professional photographer: The quality of your brand photos will depend heavily on the photographer you choose. You want to work with someone who has experience with brand photography and who understands your vision. Do your research, look at their portfolio, and read reviews from past clients. Make sure you have a good rapport with the photographer and that they understand your brand's values and image. - We are that professional Photographer with the Co-Founder having 12+ years of branding photography experience.
Use natural light: Natural light is always the best option for brand photos. It's more flattering and gives a more authentic feel to the images. Plan your shoot around the time of day when the light is best in your chosen location. If you're shooting indoors, try to find a space with plenty of windows to let in natural light. If you have to use artificial lighting, make sure it's diffused to avoid harsh shadows. - We love natural light, as much as we love studio time, to give a lifestyle appeal.
Incorporate your brand's colors: Incorporating your brand's colors into your photos can help create a cohesive and recognizable brand image. You can do this by using props, backgrounds, or clothing in your brand's colors. Make sure you don't overdo it, though. You want the colors to complement the photos, not overwhelm them. - Don't worry, we will always give a mood board to help you and we have the style guide on our home page to help with options!
Repurpose your photos: Once you have your brand photos, don't just let them sit on your hard drive. Repurpose them for different marketing materials. Use them on your website, social media, email marketing, and any other promotional materials you create. This will help you get the most out of your investment in brand photography and help create a consistent image across all your marketing channels. - We are the queens of repurpose. This is where marketing strategy and social media planning will come in. We can chat services when you are ready!
Investing in high-quality brand photos can help you create a recognizable and memorable brand image. We are ready to help elevate your business today!