Three Marketing Tools to Add to Your Service-Based Business
- Mango Marketing
- Sep 30
- 2 min read
Service-based businesses often look at scaling and expanding reach as only attainable by adding more services. While this is sometimes a great option, services require effort and energy that eventually have a limit if they’re going to be sustainable. So, how do you expand your efforts without maxing out on your capacity to serve? We’ve got three answers!
Products
Adding products to your service-based business can benefit in a number of ways. The first way is that a product can easily be duplicated or replenished with less effort than providing more of your services. If it’s a tangible product, it might even do some advertising for you! Another example, creating guides to help people DIY a service that you provide at a higher rate, opens you up to a whole new audience of potential customers who need something in a different budget range. Products can also be an add-on item to services that you provide to enhance the experience and allow you to bring in more revenue from your existing service suite.
Marketing materials
Invest in marketing materials! Place an ad in your local school calendar, drop off flyers at your local coffee shop, and send postcards to dream clients introducing yourself. Although we live in a world where it’s hard to do your best without engaging in some form of digital marketing, that's not to say that tangible marketing materials are obsolete. In fact, many of us are so overly consumed with digital noise that marketing in physical forms just might be the way for you to stand out in your industry.
Swag
Everyone loves swag. But in a world where more and more people are becoming conscious of consumerism, please consider making your swag useful and thoughtful. Gone are the days of creating a big impact by throwing your logo on a plastic piece of junk. Tailor your swag towards the needs of your community and make it something that they can benefit from in their day-to-day. A win for them, and a walking advertisement for you!
Did you know that Mango Marketing Co. can help you design your marketing materials, products, and swag? Working with us ensures everything is branded to perfection, properly sized, and distributed with strategy. We can’t wait to work with you! Inquire here.